Asahi Beverages
eventchain
Corporate Conference — Melbourne
Asahi Leadership Summit:
The future of hospitality
Thursday 20 March 2027
Innovation, experience design and the next decade of corporate events

Join us for a landmark gathering of hospitality and events leaders across Australia and the Asia-Pacific.

Explore how AI-driven guest experiences, sustainability strategies, and premium brand activations are reshaping corporate hospitality. Hear from Asahi Beverages executives, industry pioneers, and the EventChain product team.

Thursday, 20 March 2027
8:30 am – 10:30 am AEDT  ·  Registration & Breakfast
11:00 am – 1:00 pm AEDT  ·  Keynote Program
1:00 pm – 3:30 pm AEDT  ·  Workshops & Networking
Venue & Location
Crown Melbourne · Southbank
Crown Palladium
8 Whiteman Street, Southbank VIC 3006
Thu 20 Mar 2027
8:30 am – 3:30 pm AEDT
Capacity: 450 guests
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About

From AI-powered guest personalisation to autonomous ticketing workflows, the changes in corporate events present both challenges and remarkable opportunities for brands in the region.

The Asahi Leadership Summit will equip you with insights and tools to lead in this changing landscape. Choose from two curated tracks: Experience Innovation or Commercial & Growth Strategy.

This full-day event features live keynotes, customer case studies, expert-led breakout sessions, and a real-time Q&A with the Asahi Beverages and EventChain executive teams.

Agenda
8:30 – 10:00
Registration, Breakfast & Networking
Crown Palladium, Level 3 Foyer
Networking
10:00 – 10:50
Opening Keynote: Hospitality in the AI Era
Scott Hyde, CEO — EventChain · Asahi Beverages Executive Team
Keynote
11:00 – 11:45
Experience Design Panel: Premium Guest Journeys
Industry leaders from AFL, NRL & Rugby Australia
Panel
12:00 – 1:00
Lunch: Sponsored by Asahi Super Dry
Crown Palladium Main Hall
Networking
1:15 – 2:30
Workshop Tracks (choose one)
Track A: EventChain Platform Deep Dive  ·  Track B: Commercial Growth & Sponsorship ROI
Workshop
2:45 – 3:30
Closing: Q&A with the Leadership Team
Open floor — bring your questions
Keynote
Speakers
SH
Scott Hyde
CEO, EventChain
ML
Mei Lin
CCO, Asahi Beverages
JR
James Roper
Head of Partnerships, AFL
AK
Anna Kaur
VP Experience, NRL
TP
Tom Papadopoulos
CTO, EventChain
SR
Sarah Reynolds
Director, QBE Insurance
Register to attend
Free — Places are limited. Confirmation sent by email.
Select your session track
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